Katy Perry: Part of Me

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For the song of the same name, see Part of Me (Katy Perry song).

Katy Perry: Part of Me
Theatrical release poster
Directed by	Dan Cutforth Jane Lipsitz
Produced by	Brian Grazer Katy Perry Martin Kirkup Bradford Cobb Steven Jensen
Starring	Katy Perry
Music by	Deborah Lurie
Editing by	Scott Evans Brian David Lazarte Scott Richter
Studio	Insurge Pictures MTV Films Imagine Entertainment AEG Live EMI Music
Distributed by	Paramount Pictures
Release date(s)	June 28, 2012 (Belgium) July 5, 2012 (United States)
Running time	97 minutes
Country	United States
Language	English
Budget	$12 million^[1]
Box office	$12,550,000

Katy Perry: Part of Me (advertised as Katy Perry: Part of Me 3D or just Part of Me) is a 2012 3D documentary concert film centering on singer Katy Perry. It was released in the United States, Canada, United Kingdom and Ireland on July 5, 2012.

Plot

This film tells the story of the trajectory of Perry's career as gospel singer Katheryn Hudson until the present day as pop singer and global superstar Katy Perry, bearing testimony from Katy (real name Katheryn) about her childhood, talking about the Teenage Dream era, with scenes from backstage of her last world tour while trying to take time to resolve personal problems, including her divorce from British comedian Russell Brand. The interim scenes document her last world tour, the California Dreams Tour, and were recorded on November 23, 2011 at Staples Center, Los Angeles.

Background and promotion

Perry performing "Part of Me" at the premier of Katy Perry: Part of Me.

On March 7, 2012, Perry announced via Twitter that she and Paramount Pictures will release a part-biopic, part-concert film entitled Katy Perry: Part of Me in summer of 2012. She tweeted: "FINALLY, my MOVIE is coming out with Paramount this summer! It's called "KATY PERRY: PART OF ME" Presented In 3D!".^[2] Perry told MTV News that the film was the closing to the Teenage Dream era and explained what to expect, stating, "It's closing the chapter on Teenage Dream, but it's giving you such an inside perspective [...] This film, you're going to see it from my best friend/buddy perspective, you're going to see exactly what I mean and feel and think about everything."
One golden ticket to the movie premiere was placed in a random physical copy of Teenage Dream: The Complete Confection.^[4] The first trailer of the film was aired during the 2012 Kids' Choice Awards. On March 31, 2012, Perry announced via Twitter that the film would be released during the weekend of July 4. She tweeted: "Now...are you READY to go see MY film PART OF ME in 3D JULY 4th WEEKEND?!". A trailer of the film was released on April 2, 2012 on iTunes Store worldwide.^[5] Perry teamed up with Pepsi to promote the film. The partnership includes co-branded television and radio spots, digital advertising and retail displays. All elements of the campaign will feature Pepsi's new global tag line, "Live for Now". The campaign offered consumers the chance to win trips to attend the world premiere of the film in Los Angeles, which will include a live performance by Perry.^[6] In June 2012, Perry held the American premier in Hollywood where she shut down Hollywood Boulevard to put on a free concert. ^[7] Perry Also held a premier in Australia, where she walked the "Pink Carpet".^[8]

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Sunday, July 8, 2012